You’ve got a hosting account and now you’re all ready to get insurance leads to your website. The thing is you don’t know where to start. You also don’t know how you’re going to get your health insurance leads to your site and that’s why you got the site in the first place, so what now?

Well, before you can start getting leads to your site, you have to make sure that you know what you’re doing. For starters get a web designer who can deliver and don’t scrimp on the cost of getting one. Once you have a good web designer the rest is easier. Of course it doesn’t mean it will be easy but certainly much more doable. Follow these three tips to make it easier.

Item 1 – Ease of use

Insurance shoppers want simple and easy websites. Forget about complicated designs and strange website layouts. As artists, website designers want to make their websites stand out and this is great for portfolio sites and so on but not for your insurance shoppers. Since most insurance leads are short of time, they aren’t likely to sit and figure out a complicated website.

Item 2 – Quote engines

These are the single most effective way to draw shoppers looking for insurance coverage to your site and keep them there. You should have a visible quote engine on all your pages and make sure you add links to your quote engine on your emails. Quote engines save insurance shoppers time and that’s a huge plus point to any website. At the same time, they also save you the need of computing insurance quotes for your leads and they are good interactive content for the search engines.

Item 3 – Calls to action

Any insurance agent who is struggling with their insurance sales conversions can improve that by setting up a good call to action on their website. This is Sales 101 but a lot of agents forget to add it to their website. You won’t get someone to buy insurance plans just by convincing them and then leaving them to fend for themselves.

There you go – three simple tips to get you started. Of course these tips are only worthwhile if you are getting leads to your site. Insurance leads that are willing to buy make a big difference so get them from us now!