With the changes in email formats and email screens, getting your insurance leads to see the whole picture has now become much easier. This is because most emails now have a preview panel. Preview panels are those screens below your email screens that show you what the email highlighted contains.

Of course, not all email applications or email clients have this preview panel enabled but a great number of email programs do. As an insurance agent this preview panel works just as well for you as it does for your insurance sales leads. This is because instead of just having to rely on the subject line of your email, you can now also add this preview panel into the mix.

Since the preview panel shows your email at a glance, it’s important for you to make sure you highlight the real areas that you want your leads to see. The content is obviously important but then, so is the look and layout of the email.

Remember that people are naturally drawn by colours but are turned off by too many of them. Try to strike a balance by adding a blue background perhaps, something that is soft on the eyes but still grabs attention.

Also make sure that your company logo is easily seen on the preview pane. After all you want your prospects to think that you are definitely proud of the company you work for. It also goes without saying that a good looking logo adds a lot to your credibility.

When sending emails to any type of lead, be it Medicare leads or life insurance leads and so on, it is also important to add a nice big button on your email that links to a quote engine or provide a quote engine to go with the email itself. Make the button contrast the rest of the email so that your leads focus on it the most. The more they see it the better a chance they’ll click on it and the better a chance at a sale.

Remember that your leads can see the whole picture right away when you send them a properly laid out email that contains all the information that they need. Make sure you send emails to the right insurance leads by purchasing high quality leads from us. Sign up now!